‘Call of Duty: Black Ops’ shatters records
November 18, 2010
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A lot of gamers doubted “Call
of Duty: Black Ops” could be better than the two super successful
titles of “Modern Warfare” that Infinity Ward developed. Treyarch’s
“Call of Duty: World at War” was a letdown to most who were
hardcore first-person shooter gamers. Activision had a lot of work
to do to build up the hype and then, most importantly, deliver a
spectacular game.
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The GameStop in Muscle Shoals
was filled with about 150 people as early as 9 p.m. to watch
players in a tournament before the release of “Black Ops.” “World
at War” was in the systems and players were a little let down that
it wasn’t “Modern Warfare 2.” Then, about five minutes after nine,
the manager popped in “Black Ops” and cheers erupted throughout the
store.
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It was like a nightclub—there
was an employee standing outside checking identification, and if a
customer was not at least 17 or had a parent with them, then they
were not getting in. The Muscle Shoals store is one of the largest
in the area and by 11 p.m. it was packed like a can of sardines.
The official “Black Ops Jeep” was parked in front of the store and
was winnable by playing an iPhone or Droid application. The
environment was great. The employees were dressed in military garb
and had their faces painted up in camo.
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“I was a little worried
because it was Treyarch, but after seeing the game play first hand,
this will be epic,” said Teran Gray, an eager customer.
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At the Muscle Shoals GameStop
there were over 600 pre-orders. That number is double the numbers
set by Activision’s previous “Call of Duty” title, “Modern Warfare
2.” Activision had put on a great advertising campaign with slots
during Monday Night Football and made almost everyone forget about
whatever other games were coming out around the same
time.
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Kaleb Bryan was excited to get
his copy. “The biggest thing I want to see is how deep the
customization is. From what I have seen it looks great,” Bryan
said.
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Zombies are making a return in
“Black Ops” and will add another way for players to enjoy
headshots. The Hardened edition comes in a steel case with an
Avatar outfit for the Playstation Home or Xbox 360 avatar and a
combat medal to put on display, as well as four additional co-op
maps not found in the regular game.
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The Prestige edition did not
let anyone down this year. The Prestige includes the Hardened
Edition as well as a fully-functional RC car that resembles the
killstreak in the game and comes equipped with a camera that not
only transmits video, but also sound. The prestige is a hefty
$149. If the collector’s versions are a little steep, there is
always the regular for $59.
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“Call of Duty: Black Ops” has
already shattered its predecessor’s records. First-week sales raked
in $360 million and sold 5.7 million copies in first-day sales,
making Activision the holder of two consecutive launches that stand
alone at the top. One thing that most customers attributed to
gaining their pre-order was the innovation Treyarch brought to the
table.
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The addition of wager matches
and a match recording and editing theater similar to “Halo” really
pulled people in. Time will tell if “Black Ops” will hold the
gaming world’s attention or if players will fall back to “Modern
Warfare 2.”