Though Rivertown Coffee Co. is known for its coffee and quiet atmosphere, the coffee shop also sells food, music, art and merchandise such as T-shirts.

Recently, the shop added a new T-shirt design.

The shirt features a white silhouette of a long-haired man portrayed to be speaking “love.” For a Rivertown regular, the muse is no mystery. The model of the shirt is Larry. No last name, just Larry.

Larry is a local homeless man who spends most of his time in the coffee shop. He chats with the regulars and the owners and is an ever-present figure among the tables and chairs.

Chelsea Holeman, Rivertown employee of four years and Savannah College of Art and Design graduate, designed the new “Larry Shirts.”

“I wanted something that was really recognizable and kind of iconic for Rivertown, and a lot of people who think of Rivertown think of Larry,” Holeman said. “Rivertown for Larry is kind of like his home so it’s kind of representative of Rivertown being a homey place for anyone in town, but also for Larry.”

The shirts were instantly popular and sold-out quickly. Another shipment was made, but many wonder where the proceeds from the sale of the shirts go.

Holeman said while the money from the shirts does not go to Larry directly, any support given to Rivertown is indirect support of him. Larry does odd jobs around the shop in exchange for food and drink, and the Rivertown regulars are willing to spare a few bucks to support his love of Diet Coke.

Junior Logan Harwell said she supports the “Larry Shirts.”

“They’re always welcoming and kind to him,” she said. “When I think of Rivertown, I think of Larry.”

Senior Colby Dow said he thinks the shirt is a good thing.

“It’s cool that everyone knows him as ‘the guy at Rivertown,’” he said. “When you go, you expect to see him.”

Holeman said Larry has grown used to his popularity.

“(Larry’s) more or less indifferent to it,” she said. “I think he was a little bit excited, but now he’s just sort of like whatever about it.”

Larry himself gave no official comment.