The season of love is upon us, and in honor of that, Arx Mortis is having a “My Bloody Valentine” themed event Feb. 12-14.

USA Today ranked Arx Mortis in Killen as one of the top 10 haunted attractions in 2014 and recently featured the attraction in an article highlighting alternative ways to celebrate Valentine’s Day.

Friday and Saturday’s events are 7 p.m. to 10:30 p.m. General admission tickets are $14 with VIP upgrades available for $10 more. Ataxia Laser Tag tickets are $8, or attendees can purchase a combination pack for $20.

The attraction will contain something a little different this year, said Sheri Grosso, wife of owner Vinny Grosso.

On Sunday night, there will be a special couple’s only event, she said.

“We’re doing what we call a flashlight night,” she said. “We’ll have all the house lights off, and each couple gets one finger light to find their way through. They have to go all the way through by themselves.”

Sunday’s special Lights Out couples event, which includes a souvenir photo, is 7 p.m. to 10 p.m. General admission tickets are $35 per couple with $20 per couple upgrades available. Ataxia Laser Tag tickets are $8 each, or couples can purchase combination packs for $47.

Tickets for that night are selling quickly, she said.

Anyone interested in purchasing tickets online can do so through the event’s page.

The event started four years ago for people who loved, or hated, Valentine’s Day and for people who wanted to change things up.

Each year, the Valentine event has a different theme, Sheri Grosso said.

More than 60 volunteer actors came together for this year’s event which is a continuation from last Halloween, she said.

People working in the same room during the Halloween season will often plan their Valentine skits shortly after October, she said.

“Last year, one of my guys did a whole skit with two girls in the room,” she said. “He was the cheating boyfriend. The girls found out about it and were torturing him.”

Vinny Grosso said the event is perfect for friends wanting to do something together or couples looking for a twist on a traditional Valentine’s Day date.

The combination of romance and fright has left some students with mixed emotions on whether they would go with friends or a loved one.

This attraction is a nice change to the routine romantic holiday, said sophomore Alexandria Buttgereit.

“Having an event at a haunted house is a good twist on Valentine’s for the people that aren’t super sappy,” Buttgereit said. “It caters to the others’ interests and is even a great option for the singles who just want to get a group of friends to go.”

Although going to a haunted house does not seem the ideal romantic occasion, many like the idea of going to this event and following up with a romantic night.

Having a Valentine’s event at Arx Mortis gives people in the Shoals another place to socialize to cap off a long week, Vinny Grosso said.

In the previous years, the Valentine’s event was only Friday and Saturday. This will be the first year the event will run for three days.

Though next year’s event is already in the planning stages, this will be the last year it will run on Valentine’s Day for a while because of how the holiday will fall, Sheri Grosso said.

Sheri Grosso encourages attendees to dress warmly because they may be standing in line outside.

Anyone with questions should contact Sheri Grosso through the Arx Mortis at Ghosthill Facebook page.