Taco Bell offers new breakfast menu, order-from-home app
March 6, 2014
Accidentally skipped fourth meal? Now you can satiate your Taco Bell craving upon rolling out of bed.
A full line of breakfast items offered from 7 to 11 a.m. will be available to order beginning March 27, according to Taco Bell’s website.
Breakfast items include Cinnabon delights, waffle taco, breakfast burrito, the A.M. crunchwrap and the A.M. grilled taco.
“The customers have been asking for (a breakfast menu) and that’s what we’re going to give to them,” said Jeff Fant, general manager of the Taco Bell on Wood Avenue.
Taco Bell Breakfast is classic breakfast tastes — eggs, sausage, bacon and hash browns — with a Taco Bell twist. They are products uniquely wrapped up and portable for consumers’ “on-the-go” lifestyle, according to the official press release.
Junior Kelsey Brown said she probably will not be getting breakfast from Taco Bell because it seems weird to her.
“Who knows? It may be in standing with McDonald’s,” she said. “I don’t think anyone thought McCafe would be such a hit either.”
This promotion will not flop, Fant said.
“There has been a lot of time and money invested in this, it has been tested for nearly four or five years and customers are actually requesting it,” he said.
Senior Adrian Caruthers said she might be hesitant to try the new breakfast menu.
“I am a little skeptical about what ideas they come up with other than their usual burritos,” she said.
Taco Bell is also debuting its new order-from-home app for smartphone users later this year. This technology has been tested for over two and a half years and is now being tested in five Orange County, Calif. locations, according to Nation’s Restaurant News.
Taco Bell’s system will be relying on a GPS locator to track when the user is nearby to alert the kitchen. Users can choose to pick up from the drive-thru window or inside the store, according to an article from USA Today.
“I really don’t know anything about this,” Fant said. “This may be a corporate thing but we haven’t received any information on implementing this in Florence.”
Junior Katlyn Shannon said this app would be much more time efficient for her.
“I hate waiting in line, my window doesn’t roll down, I always get stuck behind drunk people or people paying entirely in change and my car over heats easier than a hot pocket in the microwave,” she said.